{"id":805,"date":"2019-06-24T13:28:28","date_gmt":"2019-06-24T17:28:28","guid":{"rendered":"https:\/\/2019.jacksonville.wordcamp.org\/?post_type=wcb_session&#038;p=805"},"modified":"2019-06-24T13:28:28","modified_gmt":"2019-06-24T17:28:28","slug":"what-does-your-brand-look-like-in-a-voice-first-world","status":"publish","type":"wcb_session","link":"https:\/\/jacksonville.wordcamp.org\/2019\/session\/what-does-your-brand-look-like-in-a-voice-first-world\/","title":{"rendered":"What does your brand look like in a voice first world?"},"content":{"rendered":"<p>With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual.  On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible.  In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally.&nbsp; &nbsp;In a voice first world, what does your brand look like, (I mean, sound like)?    In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become [&hellip;]<\/p>\n","protected":false},"author":15423074,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1561833000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[804],"footnotes":""},"session_track":[1262141],"session_category":[],"class_list":["post-805","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3x4-cZ","session_date_time":{"date":"June 29, 2019","time":"2:30 pm"},"session_speakers":[{"id":"804","slug":"chip-edwards","name":"Chip Edwards","link":"https:\/\/jacksonville.wordcamp.org\/2019\/speaker\/chip-edwards\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/805\/revisions"}],"predecessor-version":[{"id":3013,"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/805\/revisions\/3013"}],"speakers":[{"embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/804"}],"author":[{"embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/cpedwards4"}],"wp:attachment":[{"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=805"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=805"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}