{"id":9,"date":"2018-07-19T20:43:47","date_gmt":"2018-07-19T20:43:47","guid":{"rendered":"https:\/\/2019.jacksonville.wordcamp.org\/sessions\/"},"modified":"2019-06-26T14:30:36","modified_gmt":"2019-06-26T18:30:36","slug":"sessions","status":"publish","type":"page","link":"https:\/\/jacksonville.wordcamp.org\/2019\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t
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\n\t\t\t\t\tA Survey of WordPress PHP APIs\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jonathan Brinley<\/a> in Development (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tSettings, widgets, HTTP requests, shortcodes\u2026 WordPress gives plugin developers more than a dozen PHP APIs. Using these APIs enables developers to write extensions the \u201cright\u201d way, using methods, actions, and filters that make plugins forward-compatible, maintainable, and extensible. We\u2019ll take a tour of these APIs, exploring when and how to use them to build a WordPress plugin.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBasic Principles of Software Architecture\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Micah Wood<\/a> in Development (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t

Do you constantly feel like you are hacking code together? Do you find it difficult to maintain, adapt or even read code you’ve written previously? Chances are, you are not taking into consideration some of the basic principles of software architecture. Come learn how some simple habits and changes in perspective can transform you from a 1x developer to a 10x developer!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBuilding & Growing an Online Community\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Aisha Adams<\/a> in Business & Marketing (Room 205).<\/p>\t\t\t\t\t\t\t\t\t\t

Creating an online brand community will increases customer retention and remove the complete dependency on add and promotions to drive sales. Let’s discuss why and how to grow your online community.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBuilding Gutenberg Blocks with ACF\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Tessa Kriesel<\/a> in Development (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t

For those of us that rely greatly on Advanced Custom Fields (ACF) for customizing our themes, the release of Gutenberg was and still is scary at times.<\/p>\n

Have no fear! acf_register_block() allows you to create your own Gutenberg blocks using just Advanced Custom Fields.<\/p>\n

You will learn:
\n– ACF & it\u2019s awesome capabilities
\n– How to create Gutenberg blocks with ACF
\n– A few other handy ACF tips & tricks<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tColor and WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Young McQueen<\/a> in Design (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t

Most of WordPress becomes easier as you learn. Color starts out easy and becomes harder as you dive deeper into the subject.<\/p>\n

Our goal is to dive deep enough to give you new understanding that makes you a better developer and designer but not so deep as to cause damage\u2014well no permanent damage.<\/p>\n

This is a lot of information to cover in 37 minutes so please be prepared for a fast ride.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tConfessions of a type nut: Quick tricks to get gorgeous type on your site, and why you want to\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Mary Baum<\/a> in Design (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t

I\u2019ve been a type nut for 45 years.
\nSeriously.
\nI have OPINIONS on the shapes of PARTS of LETTERS.
\nIn the scheme of things, you probably don\u2019t want to get as picky as I am.
\nStill:
\nYou want to make sure your type is easy to read.
\nYou want to make sure it speaks in the same voice as your site \u2014 it looks like it belongs.
\nThose things matter\u2014a lot.
\n(Would you choose a swirly script for Jiffy Lube? Didn\u2019t think so.)
\nBut you don\u2019t have to spend decades to learn the basics. Just come spend a few minutes learning a few basics that won\u2019t change with the tech \u2014 at least as long as people still have eyes!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tConnecting WordPress with Custom APIs\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Scott Anderson<\/a> in Development (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t

Welcome to the new web where we API all the things. You can get NASA launch dates, weather reports, verses of the day, what astronauts are in space at this current time and more by simply tapping into to publicly available API resources. Today we will learn just how easy it is to get started incorporating APIs in our WordPress websites.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tCreating Content Plans: developing and executing blog campaigns\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Rob Taylor<\/a> in User (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t

As creators and marketers, bloggers and website owners face challenges when it comes to creating content plans. Aligning on a scope of work to feature on a blog and set of social media channels can be equally frustrating to the client as well as the creator.
\n-Creating Influencer Marketing Plans
\n—Who is your target demographic?
\n—Types of Influencer Marketing Content
\n—-Blog Content
\n—-Instagram Posts and Stories
\n—-YouTube Videos
\n—-Podcast Episodes
\nBasics of determining an effective plan and creating a scope of work.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tCSS Tips for Custom Themes\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Ian Svoboda<\/a> in Development (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t

In this talk, you’ll learn some valuable tips for writing CSS in your own custom themes. You’ll learn the best way to include stylesheets in your theme, how to write CSS that’s easy to organize\/maintain, when to use newer CSS features (such as Grid, Flexbox, Feature Queries, Custom Properties), and other ways to keep your sanity while writing CSS for your themes.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tData Driven Content Strategy That’s Guaranteed To Increase Your Traffic.\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Chris Gregory<\/a> in Business & Marketing (Room 205).<\/p>\t\t\t\t\t\t\t\t\t\t

We have all heard that content is King when it comes to SEO, but few can define how to make content that search engines love. I’ll break down the different components that Google is looking for and how to use Google’s own data as a recipe for quality content.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tData-Driven Marketing with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Frank C Jones<\/a> in Business & Marketing (Room 205).<\/p>\t\t\t\t\t\t\t\t\t\t

Does this quote resonate with you…<\/p>\n

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”<\/p>\n

Given the amount of data available today, you need to know what marketing endeavors are working for your business. With this information, you will be able to focus the marketing budget toward what is working and identify where things need to be changed.<\/p>\n

In this talk, you will learn:<\/p>\n

How to measure your success with online marketing
\nCommon goals for internet marketing campaigns
\nWays to connect goals to KPI and ROI
\nHow to avoid common technical challenges
\nPlaces to go for more information, guidance, and support
\nIf you are confused by online marketing, you need to start with a foundation based on making decisions using data.<\/p>\n

You know that other businesses are using online marketing to generate sales, find leads, and increase revenue. However, it’s difficult to figure out what works with content marketing, SEO, PPC, social media, and everything else. Some people suggest they know the “secret” to online marketing, and it turns out they only know how to help you get more followers and likes. Unfortunately, you can’t pay the bills with likes on Facebook.<\/p>\n

This talk will show you how to move beyond likes, shares, and clicks to improve the bottom line for your business.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tFrom One to Two – Adding Your First Team Member\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by April Wier<\/a> in Business & Marketing (Room 205).<\/p>\t\t\t\t\t\t\t\t\t\t

Congratulations! You\u2019ve managed to become your own boss. You are living the dream, except that in your dream, you weren\u2019t doing Every. Single. Thing. Yourself. April will share practical tips on how to decide who your first hire should be and how to successfully delegate those things you\u2019d rather not do.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tGoogle Data Studio Dashboards 101\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Chris Edwards<\/a> in Business & Marketing (Room 205).<\/p>\t\t\t\t\t\t\t\t\t\t

Google Data Studio allows you to build beautiful custom dashboards for a variety of data and analytics. You can pull in data from Google Analytics, Google Adwords, Google Search Console and even from other products such as Bing Ads, Facebook Ads, LinkedIn, Twitter and more. In this talk, we will walk through how to create your first dashboard and connect it to multiple sources.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tGrowing the Small Business Local Economy with Marketplace eCommerce\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by AJ Morris<\/a> in Business & Marketing (Room 205).<\/p>\t\t\t\t\t\t\t\t\t\t

Come hear how a small community of small businesses joined forces to combat the big box stores with their own eCommerce Marketplace shop. You\u2019ll hear how they handle aspects like shipping, orders, inventory, all while running their own retail store fronts.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHandling Clients with Compassion, Providing White Glove Service without Selling Your Soul\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Charles Johnston<\/a> in Business & Marketing (Room 205).<\/p>\t\t\t\t\t\t\t\t\t\t

Any designer that has had more than a handful of clients knows that they are not all the same. Just like in any business there are those that are well let\u2019s just say a bit more difficult or hands on than others. So how do you handle these clients without losing yourself in the process? Compassion\u2026 that is right compassion is key in every relationship, even in business.
\nSay you have a client that quits responding to your emails, or perhaps they are late on their payments. Our knee jerk reaction is to cut them off and move on to the next more cooperative client. Did you take a moment and put yourself in their shoes and perhaps ask them what might be preventing them from meeting your expectations? Life happens and trust me you will hear every excuse in the book as a business owner. I cannot tell you how many \u201cchecks in the mail\u201d, \u201cmy air conditioner went on the frits again\u201d, \u201cmy car broke down\u201d, \u201cI got a divorce\u201d and much more. I now know what teachers go through when the proverbial dog ate my homework is laid on them.
\nThrough all these excuses and some legitimate reasons, as business owners we must continue to provide the impeccable white glove service our clients have come to expect from us. In this talk, Charles will go over ways of handling different clients with and scenarios with the same level of compassion and service his and hopefully your company has become known for. Key areas such as listening, responding with empathy, learning how to avoid the drama queens and what to do when you find yourself in business with them.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHow Almost Dying Saved My Life and Made Me Better At My Job\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Scott Mann<\/a> in Big Ideas (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t

This is a story about life. And how life can lead to crippling anxiety and depression at work and work can compound that with interest. This is about how everything came crashing down and how my WordPress agency is being rebuilt for a better future.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHow An Attacker Sees Your Website \u2013 A View Through The Eyes of the Hacker\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Steve Schwartz<\/a> in Big Ideas (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t

Why would a hacker hack YOUR website? For fun, for glory? Not anymore! Hacking websites is now a monetized criminal enterprise. They don\u2019t care about your website, they care about your website computing resources.<\/p>\n

Come see what the hacker actually sees. Witness real accounts of your website password being guessed 1000’s of times per minute. See how that guy across from you at Starbucks is watching your web traffic as it floats through the Wi-Fi. See what happens when one of your employees gets tricked into opening that phishing email.<\/p>\n

An understanding of what the bad guys know (and how easy it is for them to operate) will motivate you to take a proactive approach to security prior to a hack – instead of spending tens of thousands to get your data back after the fact. In other words, come get scared straight, you\u2019ll appreciate it later!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHow I Increased My Blog Traffic by 75% in One Year Without Advertising\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Alex Sanfilippo<\/a> in User (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t

My blog traffic was growing at a very slow pace. I wanted that to change without spending money on advertising. After searching for solutions, I made a few shocking discoveries which I quickly, and easily implemented. As a result, my blog traffic has increased by 75% over the past 12 months, and that percentage continues to skyrocket!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHow to Conduct an Online Market Research Survey for Your Business Idea\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Nick Freiling<\/a> in Business & Marketing (Room 205).<\/p>\t\t\t\t\t\t\t\t\t\t

You have a product or service idea, but will it sell? Is it something people want? How much would they pay?<\/p>\n

Rather than trust your gut, get hard answers to these questions (and others) from real people in your target market. This course will teach you exactly how to run an online market research survey for any product or service idea\u2014a survey that empowers you with data-driven insights about how to turn your idea into a real business concept that consumers (and investors) will love.<\/p>\n

Online surveys can be used to gather real consumer feedback that answers a diverse set of business questions. Examples include:<\/p>\n

1. Which UI do my customers like best?
\n2. How big is the market for my product?
\n3. Which logo resonates better with my target market?
\n4. Which website design prompts more leads?
\n5. Would my customers use a mobile app, if I developed one for my service?
\n6. How much does my target market typically spend on __?<\/p>\n

(This talk will be based on a 10-lesson course I wrote earlier this year for Highbrow. Link below. 52 students so far, 100% recommend rate.)<\/p>\n

How to conduct a market research survey<\/a><\/p><\/blockquote>\n