David is an internet marketing consultant who specializes in search. He has several years of experience working with B2B companies, especially manufacturers. He started his own consultancy, Reliable Acorn LLC, after working in several agencies. David grew up in Wichita, Kansas as the son of an electrical engineer and an art teacher. He brings these dramatically different perspectives together to help his clients. This allows David to understand the technical and creative aspects to internet marketing. He is equally comfortable speaking with developers and designers. After several years of recommending WordPress to his clients, David eventually created his own theme. It was accepted into the WordPress Theme Directory.
Although not the most beautiful theme ever created, it taught him a lot about the platform and how to better work with WordPress websites. David’s core marketing belief is that all marketing should be measured. Measured marketing is more effective and less expensive. There’s no excuse, in David’s mind, for marketing efforts whose results are not measured. As a consultant, David is often hired to supplement existing marketing teams. Sometimes these companies aren’t as familiar with internet marketing. Other times these companies don’t have time to execute an internet marketing campaign.
David Zimmerman on LinkedIn