Rise above superficial beauty to deliver truly impactful user experiences. Great UX focuses on maximizing visitor engagement and achieving business goals. Great UX is a marriage between the art of design and behavioral science. It is a journey of improvement. Effective interaction measurement is the often missing compass to make sure we get to the best results.
This talk presents a pragmatic, data-driven approach to optimizing website design. You will receive specific tools to measure the effectiveness of UX, track the impact of changes and uncover valuable ways to improve how people react and interact with your website.
No degree in data science is needed. Everybody from burgeoning designers and project managers to seasoned usability and marketing experts will take away new tools to deliver measurably better UX that delights users and clients alike.