Saturday, May 20th: Business Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t
\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t
\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t
\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t
\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t
\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t
\t\t\t\t\tLearn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t
\t\t\t\t\t96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t
\t\t\t\t\tGet your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t
\t\t\t\t\tThis is a case study of how a WordPress blog changed the world.<\/p>\n
In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n
This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t
\t\t\t\t\tThroughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n
This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t
\t\t\t\t\tIn this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t
\t\t\t\t\tBuild relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n
This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t
\t\t\t\t\tMatt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n
Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t
\t\t\t\t\tWhether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n
Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t
\t\t\t\t\tThe world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n
Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n
Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t
\t\t\t\t\tIt is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n
In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n
Walk away with:
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t
\t\t\t\t\tIn this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t
\t\t\t\t\tMental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t
\t\t\t\t\tWhether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t
\t\t\t\t\tThe \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n
<\/h2>\nSaturday, May 20th: Marketing Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tLearn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tGet your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThis is a case study of how a WordPress blog changed the world.<\/p>\n
In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n
This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tThroughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n
This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tBuild relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n
This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tMatt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n
Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tWhether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n
Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n
Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n
Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIt is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n
In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n
Walk away with:
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tMental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWhether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n
Saturday, May 20th: Using WordPress Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tLearn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tGet your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThis is a case study of how a WordPress blog changed the world.<\/p>\n
In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n
This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tThroughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n
This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tBuild relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n
This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tMatt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n
Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tWhether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n
Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n
Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n
Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIt is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n
In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n
Walk away with:
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tMental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWhether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n
<\/h2>\nSaturday, May 20th: Marketing Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tLearn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tGet your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThis is a case study of how a WordPress blog changed the world.<\/p>\n
In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n
This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tThroughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n
This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tBuild relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n
This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tMatt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n
Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tWhether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n
Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n
Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n
Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIt is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n
In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n
Walk away with:
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tMental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWhether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n
Saturday, May 20th: Using WordPress Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
Some of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tLearn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tGet your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThis is a case study of how a WordPress blog changed the world.<\/p>\n
In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n
This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tThroughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n
This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tBuild relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n
This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tMatt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n
Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tWhether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n
Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n
Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n
Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIt is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n
In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n
Walk away with:
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tMental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWhether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n
<\/h2>\nSaturday, May 20th: Marketing Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tLearn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tGet your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThis is a case study of how a WordPress blog changed the world.<\/p>\n
In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n
This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tThroughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n
This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tBuild relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n
This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tMatt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n
Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tWhether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n
Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n
Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n
Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIt is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n
In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n
Walk away with:
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tMental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWhether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n
Saturday, May 20th: Using WordPress Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
Presented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tLearn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tGet your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThis is a case study of how a WordPress blog changed the world.<\/p>\n
In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n
This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tThroughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n
This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tBuild relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n
This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tMatt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n
Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tWhether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n
Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n
Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n
Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIt is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n
In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n
Walk away with:
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tMental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWhether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n
<\/h2>\nSaturday, May 20th: Marketing Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tLearn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tGet your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThis is a case study of how a WordPress blog changed the world.<\/p>\n
In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n
This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tThroughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n
This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tBuild relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n
This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tMatt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n
Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tWhether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n
Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n
Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n
Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIt is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n
In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n
Walk away with:
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tIn this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tMental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWhether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t\t\t\t\t\tThe \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n
Saturday, May 20th: Using WordPress Track<\/h2>\n\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSome of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\t
Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tAre the marketing concepts that were successful in the pre-internet world valid today?
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\t
Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t\t\t\t\t\tIn the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t\t\t\t\t\tWant a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
Presented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Are the marketing concepts that were successful in the pre-internet world valid today? Presented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t In the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Want a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t Learn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t 96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Get your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t This is a case study of how a WordPress blog changed the world.<\/p>\n In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t Throughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t In this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t Build relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Matt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t Whether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t The world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t It is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n Walk away with: Presented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t In this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t Mental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Whether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t The \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n Some of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Are the marketing concepts that were successful in the pre-internet world valid today? Presented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t In the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Want a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Arun Kumar Dabas<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t Learn about tools to track and improve website load speed, search ranks, and website traffic.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Jay Owen<\/a> in Business (Room 213).<\/p>\t\t\t\t\t 96 percent of businesses fail within the first 10 years. Why is that? How can we prevent it? What makes a business last the test of time? Learn tools, habits, and ideas from over 20 years of business experience to help your business grow and last.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Scott Mann<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Get your notepads ready. This will be 45 minutes of non-stop digital, real-world marketing tactics and strategies from a 15-year veteran to help you and your clients achieve new levels of greatness.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Laurie Marion<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t This is a case study of how a WordPress blog changed the world.<\/p>\n In 2014 a group of citizens from neighborhoods surrounding a 21-acre forest in suburban Atlanta formed an alliance to save the forest from development. A WordPress blog (http:\/\/briarlakecommunityforest.org) was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park. The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for both in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.<\/p>\n This talk will highlight key posts in the blog, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Scott Anderson<\/a> in Business (Room 213).<\/p>\t\t\t\t\t Throughout my years of assisting owners, I have noticed that many developers will design a user’s website for quick cash and dump it onto the cheapest hosting provider, leaving customers without long-term support and chances for success. The goal of this session is to cover high-level issues sometimes overlooked when developing a website for the client. These issues include choosing a proper host, maintaining communication with a client, backing up your website, maintaining updates to a website, and also small decisions that can make your long term support of a client easier and more successful for both parties involved.<\/p>\n This session is geared towards developers as we cover how to keep a healthy workflow in longer term project management. General users can also benefit from attending to get a better understanding of services they should be looking for (ex: evaluating hosts, recovery plans and more).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Lauren Jeffcoat<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t In this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn\u2019t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by April Wier<\/a> in Business (Room 213).<\/p>\t\t\t\t\t Build relationships and make more money! Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. People send clients to people they know, like, and respect. Beyond that, there are some practical steps you can take to increase the amount of referrals your peers and clients send to you.<\/p>\n This session includes action items and a case study on a successful referral partnership.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Steve Burge<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Matt Mullenweg recently said that, “Google\u2019s annotations, comments, and real-time co-editing are years ahead” of WordPress.<\/p>\n Automattic released a direct integration between Google Docs and WordPress. We’ll take a look at how that plugin works, and also look at the WordPress-native options for collaborative writing. We’ll cover ways to improve your publishing workflow, including the PublishPress plugin, and other tools for content teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Erix Chavez<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t Whether your motivation for blogging is a passion for your niche, promoting a business or monetizing an affiliate site, reaching your target audience requires you to know the basic elements of search engine optimization. Combining WordPress, the Yoast plugin and a couple of other tools I can show you how to reach your target audience without having to break the bank on expensive ads.<\/p>\n Perhaps you have heard that content is king but having the correct writing strategy will determine if your site is ranking on Google or not. The purpose of this topic is to teach bloggers the basic elements of search engine optimization such as keyword density, siloing, proper usage of tags, and how to take advantage of the WordPress.com to Google Docs extension.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by David Laietta<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t The world of the internet is built on openness. From the open source tools used to build the web to the free speech that we enjoy in the United States when it comes to what we post, there is little filter for a determined individual of even relatively limited means.<\/p>\n Let’s talk about the basic techniques that we can use to secure those means. There are a variety of reasons that you would want to secure your website, browsing, and communications. These include hackers looking to use your website and computer for nefarious purposes, scammers looking to extract money from you and your customers, all the way up to state-sponsored actors with specific agendas.<\/p>\n Let’s set up a more secure version of our websites, our businesses, and ourselves together.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Dwayne McDaniel<\/a> in Business (Room 213).<\/p>\t\t\t\t\t It is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, activate and update any theme, plugin or just about anything else in your WordPress site.<\/p>\n In this presentation we will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.<\/p>\n Walk away with: Presented by Alexander Sanfilippo<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t In this session we will learn how to make your WordPress blog successful and stand out among the rest.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Laura Lane<\/a> in Business (Room 213).<\/p>\t\t\t\t\t Mental health disorders, statistically speaking, continue to increase across the U.S. and the world. It is not surprising, then, that the healthcare industry increasingly includes mental health as part of overall health. What is surprising is how short, easy practices that can be done at home will do just the trick to maintain well-being. WordPress professionals need to take care of their mental health too. This talk is about the particular hazards to mental health that a WordPress professional might face as well as simple practices to address them. Some of the hazards include: sitting for too long, social isolation, home\/office boundaries, poor sleep, and stress of financial self-sufficiency. While many professionals face hazards, WordPress professionals who work for themselves can experience these challenges all at once and in an overwhelming way. Some simple mindfulness practices include body scan and breathing. Laura will also share local resources for getting help when a person’s daily functioning is at risk.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Chris Cano<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Whether you own professional video equipment or use a smartphone, you have everything you need to create videos that build an audience and drive people through your marketing funnel. Learn about the three stages of a marketing funnel and how to craft video messages for each stage. You’ll hear tips about the best WordPress video plugins and insights on how to incorporate video into your blog or website.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Sheila Oliver<\/a> in Using WordPress (Room 201).<\/p>\t\t\t\t\t The \u201cSettings\u201d section of WordPress tends to be overlooked by most beginners. After all, you want to get your website up and running as fast as possible. The Settings Administration Screen contains all of the settings that define your blog as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. They are important for the health of your website. In this session, we\u2019ll look at best practices in configuring these settings. Topics include setting your site title and tagline (and why it\u2019s important), determine whether to show a static page or your posts on the home page, control who gets to comment on your site, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n Some of our experienced marketers will answer your questions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Sherri Renner in Business (Room 213).<\/p>\t\t\t\t\t Using the web for business? What you need to know about virtual accessibility and the Americans with Disabilities Act.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Young McQueen<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Are the marketing concepts that were successful in the pre-internet world valid today? Presented by William Jackson in Marketing (Room 215).<\/p>\t\t\t\t\t Social Media has revolutionized the world and it forever changes how generations will communicate and associate. The diversity of platforms, apps, tools and even virtual reality (VR) is influencing learning in transformational ways that change the paradigm of human interactions, relationships, sexual compatibility, gender identity and basic skills in communication interpretation. If you\u2019re not connected in some way you are missing out on exposure that influences professional and social growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Nathan Ingram<\/a> in Business (Room 213).<\/p>\t\t\t\t\t In the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Chris Edwards<\/a> in Marketing (Room 215).<\/p>\t\t\t\t\t Want a better way to manage Google Analytics, AdWords and other 3rd Party Tags? Google Tag Manager allows you to more easily implement event tracking, conversion rate optimization scripts and other services onto your page. Create triggers that fire \u201ctags” based off simple conditions, without needing any coding knowledge. In this talk, we will learn the benefits of using Google Tag Manager on your WordPress site. We will also cover optimal setup, debugging and use cases.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t
<\/h2>\n
Saturday, May 20th: Marketing Track<\/h2>\n\n\t
\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tGrowing A Business That Lasts\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tMarketing Tactics Overload\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tTimely Content Production That Gets Results\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tLong Term Support\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tThe Biggest WordPress Myths Debunked\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tBuilding Your Referral Network\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tTeam Publishing in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tReaching Your Target Audience with Optimized Content\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tSecure Yourself and Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tWP-CLI: wp yes you –can\t\t\t\t<\/h2>\n\n\t\t\t\t
\n– A new appreciation for the command line.
\n– The desire to script ‘all the things’ to save time.
\n– Knowledge of serious time saving tools.
\n– Ideas about how to automate your processes to be more productive and profitable.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t\tWhat You Should Know About Blogging with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tMental Health for Everyone, Esp. WordPress Professionals\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tVideo Storytelling in the Marketing Funnel\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tWordPress Settings\t\t\t\t<\/h2>\n\n\t\t\t\t
Saturday, May 20th: Using WordPress Track<\/h2>\n\n\t
\n\t\t\t\t\tMarketing Panel\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tVirtual Accessibility Under the Americans with Disabilities Act\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tMarketing’s Four Horsemen Meet the Internet\t\t\t\t<\/h2>\n\n\t\t\t\t
\nThis question is investigated and amplified. Attendees should be able to answer for themselves at the end.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t\tHow To Be Dope and Relevant On Social Media\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tTaming the Whirlwind\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tThe Magic of Google Tag Manager\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tSpeed, Rankings, Traffic\t\t\t\t<\/h2>\n\n\t\t\t\t