Arun is a certified web analyst from Digital Analytics Association. He is a digital marketing professional with a fortune 500 company and uses his knowledge of digital marketing to improve website and marketing effectiveness.
Arun has 18 years of creating data based business intelligence to drive marketing and technology decisions. He is proficient in using Digital Marketing tools like Adobe Online Marketing Cloud, Conductor and Google Webmasters/Adwords and an expert on all data storage (Teradata, SQL Server, Oracle, Access, Excel, Access, Text), manipulation (SAS, SQL, Macros, Excel) and analyzing techniques (SAS, Tableau, Excel, Mappoint).