In today’s crowded theme market, it’s harder than ever to stand out and sell copies of your theme at scale. Couple that with the advent of page-builder plugins and it’s easy to lose morale as an aspiring theme shop owner in today’s market.
My talk will focus on strategies I’ve personally used to make a full-time living from my theme business and to prove that *today* has never been a better time to be in the theme business.
I’m not going to tell you the “must-have” features every theme needs to have (though I will briefly highlight some) but will instead show you a different way to view the premium theme market that just doesn’t get talked about enough in the circles of WordPress.