{"id":383,"date":"2016-03-21T15:50:50","date_gmt":"2016-03-21T19:50:50","guid":{"rendered":"https:\/\/2016.jacksonville.wordcamp.org\/?post_type=wcb_session&#038;p=383"},"modified":"2016-04-06T21:32:39","modified_gmt":"2016-04-07T01:32:39","slug":"branding-the-precursor-to-design-marketing-and-development","status":"publish","type":"wcb_session","link":"https:\/\/jacksonville.wordcamp.org\/2016\/session\/branding-the-precursor-to-design-marketing-and-development\/","title":{"rendered":"Branding: The precursor to design, marketing, and development"},"content":{"rendered":"<p>Branding is not what you think it is. In this talk you\u2019ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients.<\/p>\n<p>We&#8217;ll look at why you want an underlying brand personality, what that is, some examples, and then do an in depth look at one specific brand personality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding is not what you think it is. In this talk you\u2019ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients. We&#8217;ll look at why you want an underlying &hellip; <a href=\"https:\/\/jacksonville.wordcamp.org\/2016\/session\/branding-the-precursor-to-design-marketing-and-development\/\">Continue reading <span class=\"assistive-text\">Branding: The precursor to design, marketing, and development<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14734716,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1460837400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[382],"footnotes":""},"session_track":[185],"session_category":[],"class_list":["post-383","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-design"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6uG2V-6b","session_date_time":{"date":"April 16, 2016","time":"4:10 pm"},"session_speakers":[{"id":"382","slug":"karen-dimmick","name":"Karen Dimmick","link":"https:\/\/jacksonville.wordcamp.org\/2016\/speaker\/karen-dimmick\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/383\/revisions"}],"predecessor-version":[{"id":1450,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/383\/revisions\/1450"}],"speakers":[{"embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/382"}],"author":[{"embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/karendimmick"}],"wp:attachment":[{"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=383"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}