{"id":1388,"date":"2016-04-06T16:36:09","date_gmt":"2016-04-06T20:36:09","guid":{"rendered":"https:\/\/2016.jacksonville.wordcamp.org\/?page_id=1388"},"modified":"2016-04-15T13:57:33","modified_gmt":"2016-04-15T17:57:33","slug":"allsessions","status":"publish","type":"page","link":"https:\/\/jacksonville.wordcamp.org\/2016\/allsessions\/","title":{"rendered":"All Session Descriptions"},"content":{"rendered":"<h2>Saturday, April 16<\/h2>\n<h3>9:00 am &#8211; User<\/h3>\n<div id=\"wcorg-session-736\" class=\"wcorg-session\">\n<h4>Getting Started with WordPress<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/sheilaoliver\">Sheila Oliver<\/a> in User.<\/p>\n<p>WordPress powers more than 22% of the web \u2013 50,000 new WordPress websites are added daily. Few companies have impacted digital marketing like WordPress. It\u2019s easy-to-use and free content management system, plus the extensive variety of plugins and themes levels the playing field for creating awesome websites without the awesome price tag!<\/p>\n<p>Come find out how easy it is to use and how to get started using the #1 content management tool to create any kind of website.<\/p>\n<\/div>\n<\/div>\n<h3>9:00 am &#8211; Design<\/h3>\n<div id=\"wcorg-session-486\" class=\"wcorg-session\">\n<h4>Tips from the Hall of Fame: Making engaging, responsive websites<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/georginalewis\">Georgina Lewis<\/a> in Design.<\/p>\n<p>The world is rapidly changing the way we access the internet and we must change with it by creating creative and interactive websites. The main purpose of a website is tell your story in 5 seconds or less, engage the visitor, and convert them into a client. Can yours?<\/p>\n<p>We\u2019ll look at the design aspects of a good looking, functional, responsive, \u201cmobile-ready\u201d website, how to engage visitors with simple call-to-action triggers, and the best practices for the user experience, slide shows vs. a hero picture, and pitfalls to avoid.<\/p>\n<\/div>\n<\/div>\n<h3>9:00 am &#8211; Development<\/h3>\n<div id=\"wcorg-session-607\" class=\"wcorg-session\">\n<h4>Introduction To the Rest API<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/dimensionmedia\">David Bisset<\/a> in Development.<\/p>\n<p>This talk will help introduce developers to the current state of the WordPress API, and how it\u2019s been newly integrated with the latest version of WordPress. We\u2019ll start by outlining the basics of the API and show you how you can start using it. The talk will then go on to discuss the future of the API and then show how it can be used to create some unique themes and applications. This presentation is aimed for developers regardless of experience with APIs \u2013 even if you haven\u2019t worked with an API deeply \u2013 now is a perfect time to start. We\u2019ll explore how easy the API is to work with and give guidance how to customize it. The REST API is going to be one of the most exciting additions to WordPress Core for a long time.<\/p>\n<\/div>\n<\/div>\n<h3>9:50 am &#8211; User<\/h3>\n<div id=\"wcorg-session-627\" class=\"wcorg-session\">\n<h4>Turning Your WordPress Blog into an eBook for Fame and Profit*<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/lmelegari\">Lisa Melegari<\/a> in User.<\/p>\n<p>If you have a WordPress blog then you already have the basis for a great eBook &#8211; all you have to do is assemble it! Learn how to identify your most popular and book-worthy blog posts and craft them into a publishable marketing tool. You&#8217;ll see how eBooks can be used to develop an email marketing campaign or newsletter to strengthen your following &#8211; all without dealing with pushy publishers clamoring for a cut of the action!<\/p>\n<p><em>*fame and profit not guaranteed<\/em><\/p>\n<\/div>\n<\/div>\n<h3>9:50 am &#8211; Design<\/h3>\n<div id=\"wcorg-session-592\" class=\"wcorg-session\">\n<h4>Conditional Love: Using WordPress conditional tags to write more effective themes<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/cwpnolen\">Christian Nolen<\/a> in Design.<\/p>\n<p>When you start developing WordPress sites, you quickly learn that page templates are a pretty awesome tool. But, you can\u2019t build a house with just a hammer. In this talk, I\u2019m going to introduce you to the screwdriver in your development toolbox: Conditional Tags. You\u2019ll see how you can leverage conditional tags to extend core functionality and avoid bloating your theme with unnecessary templates.<\/p>\n<\/div>\n<\/div>\n<h3>9:50 am &#8211; Development<\/h3>\n<div id=\"wcorg-session-568\" class=\"wcorg-session\">\n<h4>Do WordPress Better with the WordPress REST API<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/shelob9\">Josh Pollock<\/a> in Development.<\/p>\n<p>With the popularity of WordPress, the expectations of what WordPress can and can\u2019t do \u2014 from the perspective of our clients and our end users \u2014 has solidified, for better or worse. The WordPress REST API provides an opportunity to break those expectations and use WordPress to deliver better experiences for end users and site administrators alike.<\/p>\n<p>In this talk, I will cover many of the possibilities for using WordPress in new and exciting ways as well as to improve how we build the most common elements of a WordPress site. There will be practical examples of how to use the REST API and wild speculation to encourage you to imagine fun new ways to use WordPress<\/p>\n<\/div>\n<\/div>\n<h3>10:40 am &#8211; User<\/h3>\n<div id=\"wcorg-session-516\" class=\"wcorg-session\">\n<h4>Be a Google Analytics Master<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/chrisedwardsce\">Chris Edwards<\/a> in User.<\/p>\n<p>Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to setup Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, Gravity Forms AJAX funnel tracking, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.<\/p>\n<\/div>\n<\/div>\n<h3>10:40 am &#8211; Design<\/h3>\n<div id=\"wcorg-session-633\" class=\"wcorg-session\">\n<h4>From Generalist to Specialist: How to be successful by nailing down a design niche<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/dhart77\">Derek Hart<\/a> in Design.<\/p>\n<p>The end of the jack of all trades, master of none era is upon us. With so many designers out there, the best way to stand out is to serve a niche market. It may sound like a bunch of limitations, but you\u2019re actually opening up a world of possibilities when you make the decision to go from generalist to specialist.<br \/>\nThis speech will show you how to find your niche as well as show you the amazing things that can happen to your company when you start niching.<\/p>\n<\/div>\n<\/div>\n<h3>10:40 am &#8211; Development<\/h3>\n<div id=\"wcorg-session-522\" class=\"wcorg-session\">\n<h4>The Modern JavaScript Developer\u2019s Toolbox<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/woodent\">Micah Wood<\/a> in Development.<\/p>\n<p>JavaScript tools and frameworks are a dime a dozen. Don\u2019t let yourself become overwhelmed or think you need to learn them all.<\/p>\n<p>We\u2019ll start with an overview of the types of tools available and why you might want to use them. Then we\u2019ll take a look at the most popular tools and offer pragmatic advice on which may work best for you.<\/p>\n<\/div>\n<\/div>\n<h3>11:30 am &#8211; User<\/h3>\n<div id=\"wcorg-session-575\" class=\"wcorg-session\">\n<h4>WordPress Hosting: Happily ever after<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/binarygary\">Gary Kovar<\/a> in User.<\/p>\n<p>Much like finding a perfect mate, finding the perfect host is easier for some folks than it is for others. \u00a0We\u2019ll discuss what really matters when choosing a host, what you should ask on your first date, how to live with their flaws, and strategies for a happy life together. \u00a0A strong relationship needs open lines of communications. \u00a0Discover what lines of communication are available and how to openly discuss the difficult topics! Hopefully after some soul searching you can be on your way to \u201cHappily Ever After\u201d.<\/p>\n<\/div>\n<\/div>\n<h3>11:30 am &#8211; Design<\/h3>\n<div id=\"wcorg-session-565\" class=\"wcorg-session\">\n<h4>WordPress Dev for the Rockstar Professional<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/kenny-harper\">Kenny Harper<\/a> in Design.<\/p>\n<p>Join professional speaker and author Kenny Harper for an entertaining presentation as he shares 5 Strategic Tips to Increase Your Profits, Ensure Your Clients are Happy and Operate as a Rockstar Professional.<\/p>\n<p><a href=\"http:\/\/kennyharper.rocks\">http:\/\/kennyharper.rocks<\/a><\/p>\n<\/div>\n<\/div>\n<h3>11:30 am &#8211; Development<\/h3>\n<div id=\"wcorg-session-1120\" class=\"wcorg-session\">\n<h4>JavaScript Q &amp; A<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/woodent\">Micah Wood<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/dimensionmedia\">David Bisset<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/shelob9\">Josh Pollock<\/a> in Development.<\/p>\n<p>You&#8217;ve spent all morning learning about JavaScript and the REST API. You understand more than you did yesterday, but you still have questions. Now is the time to begin asking those questions to put the final pieces in place.<\/p>\n<\/div>\n<\/div>\n<h3>12:30 pm &#8211; Lunch<\/h3>\n<h3>1:40 pm &#8211; Keynote<\/h3>\n<div id=\"wcorg-session-1013\" class=\"wcorg-session\">\n<h4>Accessibility: Empathy in action<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/iamjolly\">Robert Jolly<\/a> in Design, Development, User.<\/p>\n<p>We all want our sites to have great usability. However, we often don\u2019t think about our sites\u2019 accessibility, especially if we haven\u2019t had firsthand experiences with disabilities. This talk will explore empathy and how it relates to building more inclusive, accessible sites. You\u2019ll leave with tools to use to experience your sites in ways that will help you improve their accessibility and usability and ultimately reach more people with your site\u2019s message and products.<\/p>\n<\/div>\n<\/div>\n<h3>2:30 pm &#8211; User<\/h3>\n<div id=\"wcorg-session-594\" class=\"wcorg-session\">\n<h4>Page Builders Showdown<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/areimann\">Aaron Reimann<\/a> in User.<\/p>\n<p>As a developer I\u2019ve never been a big fan of page builders. If you want something done, do it yourself was my mindset. Now, I can\u2019t build as quickly as a client wants I have been forced to use page builders and I kind of like some of them. I\u2019ll be comparing some of the good, bad and ugly ones.<\/p>\n<\/div>\n<\/div>\n<h3>2:30 pm &#8211; Design<\/h3>\n<div id=\"wcorg-session-933\" class=\"wcorg-session\">\n<h4>Designing and Developing for Mobile (and the Future)<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/mherchel\">Mike Herchel<\/a> in Design.<\/p>\n<p>You know the drill: Mobile devices are outselling traditional computers by a wide margin. The internet is rapidly changing. How is your website coping?<\/p>\n<p>It&#8217;s no longer an option to have a website that doesn&#8217;t look its best on all devices.<\/p>\n<p>This session will get you started down this path. We&#8217;ll cover a multitude of topics including:<\/p>\n<ul>\n<li>Mobile first and what that means<\/li>\n<li>Mobile menu patterns and antipatterns<\/li>\n<li>Best practices for designing for touch devices<\/li>\n<li>Tips and tricks to help you develop and test your sites on mobile<\/li>\n<li>Assumptions that are safe and unsafe to make<\/li>\n<li>New technologies that make implementing your responsive design more managable<\/li>\n<\/ul>\n<p>To get the most out of this session, you need to be familiar with general web design principals. You don&#8217;t need to be a developer to get the most out of this session, but we will be talking about some new technology that helps out.<\/p>\n<\/div>\n<\/div>\n<h3>2:20 pm &#8211; Development<\/h3>\n<div id=\"wcorg-session-423\" class=\"wcorg-session\">\n<h4>WordPress: I Didn\u2019t know it could do that!<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/davidjlaietta\">David Laietta<\/a> in Development.<\/p>\n<p>WordPress is often seen as a second runner among PHP building tools, still given the dreaded moniker of \u201cjust a blogging tool\u201d by people who\u2019ve been living under a rock for the past few years. It\u2019s grown quite a bit since it\u2019s early days, and is capable of becoming a user-friendly heart and brain of a web application.<\/p>\n<p>We\u2019ll take a tour of some cool sites and apps that are built around WordPress, and discuss how they\u2019re pushing the limits of this CMS. We\u2019re also going to cover some of the features of WordPress that make it ideal to begin application development, and shortcuts to get there.<\/p>\n<\/div>\n<\/div>\n<h3>3:20 pm &#8211; User<\/h3>\n<div id=\"wcorg-session-580\" class=\"wcorg-session\">\n<h4>Improve Your Website Speed<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/iblum\">Irina Blumenfeld<\/a> in User.<\/p>\n<p>Nobody likes waiting for a slow site. You have less than 5 seconds to engage your customer before they leave. With users increasingly on the go and having mobile connections of varying speeds, page-delivery performance has become more critical.<\/p>\n<p>In this presentation we&#8217;ll go over tips and techniques that can dramatically increase your site performance. We&#8217;ll also go over some examples of before and after site optimization.<\/p>\n<p>In detail we&#8217;ll cover:<\/p>\n<ul>\n<li>Why speed matters &#8211; why should you care about website performance<\/li>\n<li>How you can measure it &#8211; a variety of online tools to measure your page load time, page size, and any bottlenecks.<\/li>\n<li>Ways to improve it &#8211; expect to learn best practices for optimizing and loading images, using gzip, caching, reducing requests and more.<\/li>\n<li>HTTP\/2 protocol &#8211; what it is and how it can benefit your business.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3>3:20 pm &#8211; Design<\/h3>\n<div id=\"wcorg-session-616\" class=\"wcorg-session\">\n<h4>Custom Themes vs. Premium Themes<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/designtheory\">Jean Perpillant<\/a> in Design.<\/p>\n<p>What you need to know about custom themes and premium themes in terms of purchasing, support, what\u2019s included, warnings and so much more. I structured this talk to answer common questions for individuals and business owners to know before starting their next website project that can save time, money, and potential pitfalls.<\/p>\n<\/div>\n<\/div>\n<h3>3:20 pm &#8211; Development<\/h3>\n<div id=\"wcorg-session-730\" class=\"wcorg-session\">\n<h4>Introduction to Plugin Development<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/hotwebideas\">Bruce Chamoff<\/a> in Development.<\/p>\n<p>Learn the basics and some advanced tricks of WordPress plugin\u00a0development. This track will demonstrate how to create a complete plugin from scratch and make it work with any WordPress site. Topics covered include hooks, content manipulation, some of WordPress\u2019 most powerful APIs that are utilized by plugins. By the time the session has completed, attendees will have the skills to develop plugins from scratch using simple PHP and the WordPress API.<\/p>\n<\/div>\n<\/div>\n<h3>4:10 pm &#8211; User<\/h3>\n<div id=\"wcorg-session-1122\" class=\"wcorg-session\">\n<h4>Panel: Future of WordPress<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/steveburge\">Steve Burge<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/easilyamused\">James Tryon<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/davidjlaietta\">David Laietta<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/kdrewien\">Kathy Drewien<\/a> in User.<\/p>\n<p>We know what WordPress looks like now and how it fits into the world. But the world is changing quickly. Come listen to some exceptional WordPress community members share their thoughts on where WordPress is going and what we can expect in the future.<\/p>\n<\/div>\n<\/div>\n<h3>4:10 pm &#8211; Design<\/h3>\n<div id=\"wcorg-session-383\" class=\"wcorg-session\">\n<h4>Branding: The precursor to design, marketing, and development<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/karendimmick\">Karen Dimmick<\/a> in Design.<\/p>\n<p>Branding is not what you think it is. In this talk you\u2019ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients.<\/p>\n<p>We\u2019ll look at why you want an underlying brand personality, what that is, some examples, and then do an in depth look at one specific brand personality.<\/p>\n<\/div>\n<\/div>\n<h3>4:10 pm &#8211; Development<\/h3>\n<div id=\"wcorg-session-503\" class=\"wcorg-session\">\n<h4>Beyond the Basics: Building security into your development projects<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/akhatib\">Neill Feather<\/a> in Development.<\/p>\n<p>Although many times an afterthought, security should be built into a website from the beginning of the development process. Neill will present his research and engage participants in an insightful discussion about how to protect a website from its inception. Neill will take attendees through best practices of secure product development, including how to incorporate White box testing to ensure code security. Real-life examples will be presented. Finally, Neill will share insight on post-deployment and how to monitor and patch websites\u2014mitigating future attacks.<\/p>\n<\/div>\n<\/div>\n<h2>Sunday, April 17th<\/h2>\n<h3>9:30 am &#8211; User<\/h3>\n<div id=\"wcorg-session-1126\" class=\"wcorg-session\">\n<h4>Backups, Updates, and Security<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/tearstone\">Russ Sanderlin<\/a> in User.<\/p>\n<p>In the world of information technology, security is a paramount concern and to be taken seriously. WordPress now powers 25% of the web, which makes it an attractive target to attackers.<\/p>\n<p>There are plenty of ways for attakcers to take advantage of a WordPress site and plenty of ways to twart them. In this session you will learn steps on maintaining a secure site and what to keep in mind going forward.<\/p>\n<p>Areas we will cover:<\/p>\n<ul>\n<li>Backups \u2013 No need to start from scratch<\/li>\n<li>Basic Hardening \u2013 Start with a secure foundation<\/li>\n<li>Ongoing Security \u2013 Ounce of Prevention<\/li>\n<li>Plugins \u2013 Install a helping hand<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3>9:30 am &#8211; Business<\/h3>\n<div id=\"wcorg-session-358\" class=\"wcorg-session\">\n<h4>Turning Any Client into an Ideal Client<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/stevedimmick\">Steve Dimmick<\/a> in Business.<\/p>\n<p>After interviewing and getting feedback from over 100 WordPress developers, Steve Dimmick is ready to share what he has learned \u2013 the biggest challenges WP developers face when working with clients, why clients often drive us nuts and what some developers have figured out in terms of handling their client relationships and their business.<\/p>\n<p>Areas covered include:<\/p>\n<ol>\n<li>Preparing a Proposal of Work<\/li>\n<li>Getting Under Contract<\/li>\n<li>Managing Scope<\/li>\n<li>Getting Paid<\/li>\n<li>Maintaining and Supporting<\/li>\n<\/ol>\n<p>Join Steve for an amazing discussion and see how you can contribute!<\/p>\n<\/div>\n<\/div>\n<h3>9:30 am &#8211; Development<\/h3>\n<div id=\"wcorg-session-1292\" class=\"wcorg-session\">\n<h4>Open Code Review (Happiness Bar)<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented in Development.<\/p>\n<p>Visit the Happiness Bar to participate in an informal code review. Whether you have code or you have opinions, come meet other developers and work together to make software better. This is an opportunity to get feedback on your architecture idea, have another developer check your code for bugs or security flaws, and just get general style tips. If you\u2019re experienced writing code, this is your chance to help the WordPress community by sharing your knowledge and insights.<\/p>\n<\/div>\n<\/div>\n<h3>10:20 am &#8211; User<\/h3>\n<div id=\"wcorg-session-630\" class=\"wcorg-session\">\n<h4>How to Delight Your Customers with WordPress: 10 ways to use inbound marketing to build your business<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/nickihicks\">Nicki Hicks<\/a> in User.<\/p>\n<p>Inbound Marketing is no longer the future of web marketing; it\u2019s the present. If you aren\u2019t using Inbound Marketing principles to attract, delight, and keep your customers, then you aren\u2019t using your WordPress platform to its fullest potential.<\/p>\n<p>In \u201cHow to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketing to Build Your Business,\u201d attendees will learn 10 easy-to-implement ways to use WordPress as their Inbound Marketing platform to attract leads, delight those leads, and convert them into customers.<\/p>\n<\/div>\n<\/div>\n<h3>10:20 am &#8211; Business<\/h3>\n<div id=\"wcorg-session-450\" class=\"wcorg-session\">\n<h4>Are You \u201cWhys\u201d Enough For Success?<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/katroedell\">Kat Roedell<\/a> in Business.<\/p>\n<p>Do you find your projects creeping?<br \/>\nAre you often out of scope?<br \/>\nDo you find the black pen bleeding red?<br \/>\nAre you running out of hope?<\/p>\n<p>Strong Project Management coupled with Business Analysis can quickly shift out of control projects into tightly run, timely events. Learn how to gather core information up front, ask the right questions, set the vision and identify those items that are going to railroad your project, by using simple analytical processes and time proven project management techniques.<\/p>\n<\/div>\n<\/div>\n<h3>10:20 am &#8211; Development<\/h3>\n<div id=\"wcorg-session-411\" class=\"wcorg-session\">\n<h4>Using WP-CLI to Create Your Own Managed WordPress Hosting<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/ajmorris\">AJ Morris<\/a> in Development.<\/p>\n<p>In this talk, you will learn how to use WP-cli, a command-line tool, for developing locally, as well as deploying a site to a staging or production server, and finally how you can use it to automate a lot of the processes for creating your own managed WordPress hosting. This talk is designed for developers or those familiar with command-line and basic linux scripting.<\/p>\n<\/div>\n<\/div>\n<h3>11:10 am &#8211; User<\/h3>\n<div id=\"wcorg-session-703\" class=\"wcorg-session\">\n<h4>Harnessing the Voices in Your Head \u2014 How to interview and write for client projects<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/beaumoffatt\">Beau Moffatt<\/a> in User.<\/p>\n<p>So you\u2019re a pretty decent writer, took all those creative writing classes in college and now you work for an agency as a content creator and are looking for fresh ways to tell your client\u2019s stories. Or, maybe you\u2019re looking to make some extra money as a ghost writer on someone else\u2019s blog, website, or social media account. The reality is that writing about topics or industries that you have no personal connection with can be extremely challenging but it\u2019s often what we\u2019re called on to do.<\/p>\n<p>Whatever your story, being able to ask good questions, understand someone else\u2019s needs and voice, and then communicate effectively in their voice is essential in today\u2019s age of content creation and marketing.<\/p>\n<p>Learn how to ask the right questions to understand not just WHAT needs to be communicated, but HOW to best communicate your client\u2019s message. You\u2019ll learn some quick interview tips as well as guidelines for professional content layout within WordPress pages and posts. It\u2019s time to harness your client\u2019s voice and put it to work for you!<\/p>\n<\/div>\n<\/div>\n<h3>11:10 am &#8211; Business<\/h3>\n<div id=\"wcorg-session-371\" class=\"wcorg-session\">\n<h4>Moving up the Food Chain: Finding and landing 5 and 6-figure projects<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/bgadless\">Bill Gadless<\/a> in Business.<\/p>\n<p>This talk is aimed at anyone in the WordPress industry who simply wants to make more money, whether it&#8217;s by targeting larger companies and projects or by learning how to sell what they&#8217;re currently doing for higher prices.<\/p>\n<p>Topics:<\/p>\n<ul>\n<li>Why you CAN get a lot more money for what you&#8217;re doing<\/li>\n<li>How to identify the most lucrative prospects<\/li>\n<li>How to pitch large projects (value proposition, differentiation, overcoming objections)<\/li>\n<li>How to start right away &#8211; actionable tactics<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3>11:10 am &#8211; Development<\/h3>\n<div id=\"wcorg-session-602\" class=\"wcorg-session\">\n<h4>Leveraging Your Git Workflow to Improve Quality and Communication<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/jbrinley\">Jonathan Brinley<\/a> in Development.<\/p>\n<p>Git is an amazing tool for maintaining version control for your code, but that\u2019s just the beginning of its utility. With a little bit of planning and organization, you can design a workflow for yourself and your team that leverages the power of git to encourage clear communication, consistent code reviews, and effective QA testing. I\u2019ll share the lessons I\u2019ve learned working with a growing team of designers, developers, and testers building amazing WordPress sites with <a href=\"http:\/\/tri.be\/\">Modern Tribe<\/a>. When and how to create a branch, what a pull request is, what to look for in a code review, when to merge, and more.<\/p>\n<\/div>\n<\/div>\n<h3>12:00 pm &#8211; Lunch<\/h3>\n<h3>1:30 pm &#8211; Keynote<\/h3>\n<div id=\"wcorg-session-1015\" class=\"wcorg-session\">\n<h4>Connection + Education + Inspiration Equals: My journey into community<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/kdrewien\">Kathy Drewien<\/a> in Business, Development, User.<\/p>\n<p>WordPress is software. WordPress is an Open Source project. There is also a service called WordPress.com. And undergirding the vast platform we collectively define as WordPress is the community. A community of people who give their time and expertise in support, education, plugins, themes, translations, training, accessibility, and so much more. A community of people all over the world who publish content that gives voice to their hopes and dreams. A community of people who are the heartbeat of WordPress.<\/p>\n<p>Meeting so many amazing people that work with WordPress since building my first WordPress site in 2006 has changed my life, my WordPress community, and the lives of more people than I can count. Let me tell you what it used to be like, what happened, and what it\u2019s like now.<\/p>\n<\/div>\n<\/div>\n<h3>2:20 pm &#8211; User<\/h3>\n<div id=\"wcorg-session-445\" class=\"wcorg-session\">\n<h4>Testing the Waters to Succeed<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/2traveldads\">Rob Taylor<\/a> in User.<\/p>\n<p>How does a blogger jump into the ocean of websites that is the internet and create content that attracts new readers while still staying true to their own passions? Key points: finding a niche, creating a brand (beyond a cool logo) and trying new approaches to maximize your audience\u2019s engagement with your content.<\/p>\n<\/div>\n<\/div>\n<h3>2:20 pm &#8211; Business<\/h3>\n<div id=\"wcorg-session-1124\" class=\"wcorg-session\">\n<h4>Panel: Lessons learned and wisdom gained<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/demsei\">Demian Seiler<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/scott_mann\">Scott Mann<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/angelyarde\">Angelica Yarde<\/a>, <a href=\"http:\/\/profiles.wordpress.org\/nickihicks\">Nicki Hicks<\/a> in Business.<\/p>\n<p>Managing a company can be challenging \u2014 from sole proprietor on up, each stage and phase of management needs a different approach. Join our talented and versatile panel as they share about the real ups and downs of owning a business.<\/p>\n<\/div>\n<\/div>\n<h3>2:20 pm &#8211; Development<\/h3>\n<div id=\"wcorg-session-552\" class=\"wcorg-session\">\n<h4>Human Code: Using development principles to improve how we work together<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/treypraytor\">Trey Praytor<\/a> in Development.<\/p>\n<p>What if best practices in development could teach us something about ourselves? In this talk we explore how coding principles can translate into better teams, less conflict, and more clarity. Whether you are an experienced developer at a large firm looking to be more productive, or a freelancer tired of miscommunication and unmet expectations with clients, this session has something for you.<\/p>\n<\/div>\n<\/div>\n<h3>3:10 pm &#8211; User<\/h3>\n<div id=\"wcorg-session-491\" class=\"wcorg-session\">\n<h4>Harnessing The Power of Video on the Web &amp; Social Media on A Budget<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/wbenwick\">Wes Benwick<\/a> in User.<\/p>\n<p>It\u2019s no secret that video is a powerful way to communicate messages online, thanks to increasing bandwidth and social media integration. The ability to generate high definition quality with everyday tools, from iPhones to consumer cameras is filling the web with content that may look great, but can be painful to listen to or watch.<\/p>\n<p>Creating professional videos that capture a viewers attention CAN be done on a budget without sacrificing quality. We will cover tips, tricks and best practices to shoot, edit, and integrate video into WordPress websites and social media platforms, including how to get the best results with sound and lighting that anyone can afford.<\/p>\n<\/div>\n<\/div>\n<h3>3:10 pm &#8211; Business<\/h3>\n<div id=\"wcorg-session-643\" class=\"wcorg-session\">\n<h4>Working for Myself: The first 30 days<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/demsei\">Demian Seiler<\/a> in Business.<\/p>\n<p>For the first time in my life, I have made the move to quit my stable job and strike out with my own company. In this talk, I will lay out what I believe I have done right and wrong during the first 30 days of working for myself. All in an effort to help others learn from my experiences in trying to start a company centered around software development.<\/p>\n<\/div>\n<\/div>\n<h3>3:10 pm &#8211; Development<\/h3>\n<div id=\"wcorg-session-374\" class=\"wcorg-session\">\n<h4>Adopting Plugins: Saving abandoned plugins from the scrap heap<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/dgewirtz\">David Gewirtz<\/a> in Development.<\/p>\n<p>Welcome to David\u2019s Home for Wayward Plugins. It started when one plugin I rely on for my sites was put up for adoption. Since I used the plugin, I decided to adopt it. Then another plugin \u2014 this one a donation plugin that tens of thousands of nonprofits rely on for their operating funds \u2014 was abandoned as well. Over the course of a month, I wound up adopting a total of ten plugins that now have more than 40,000 active users and nearly 250,000 downloads.<\/p>\n<p>In this session, I\u2019ll describe the joys and challenges of adopting plugins, the discoveries I\u2019ve made, and tips you can use if you either want to adopt a plugin or wonder what it takes to keep a plugin alive once the original developer needs to move on. I\u2019ll also walk through Seamless Donations, a success story. This plugin went from abandoned to thriving, and is now the most popular donations plugin for WordPress, with its own small library of add-ons that help to support its ongoing development and operational costs.<\/p>\n<\/div>\n<\/div>\n<h3>4:00 pm &#8211; User<\/h3>\n<div id=\"wcorg-session-619\" class=\"wcorg-session\">\n<h4>Creating Content Strategies for WordPress<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/angelyarde\">Angelica Yarde<\/a> in User.<\/p>\n<p>In this talk, users of all levels can expect to learn different ways to create content strategies for their WordPress sites and blogs. I will be covering content generation, editorial calendars, and creating branded content.<\/p>\n<\/div>\n<\/div>\n<h3>4:00 pm &#8211; Business<\/h3>\n<div id=\"wcorg-session-509\" class=\"wcorg-session\">\n<h4>How to Stop Being Too Nice and Make What You\u2019re Worth<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/scott_mann\">Scott Mann<\/a> in Business.<\/p>\n<p>Scott comes from a long line of business owners that drove their businesses into the ground by being too nice. He spent 5 years not charging enough and 10 years doing favors that were never returned. He\u2019s here to share some of his hard-knocks tips and tactics on staying nice but earning what you deserve and leveling up your business.<\/p>\n<\/div>\n<\/div>\n<h3>4:00 pm &#8211; Development<\/h3>\n<div id=\"wcorg-session-527\" class=\"wcorg-session\">\n<h4>Overcoming Legacy Projects<\/h4>\n<div class=\"wcorg-session-description\">\n<p class=\"wcpt-session-meta\">Presented by <a href=\"http:\/\/profiles.wordpress.org\/oxymoron\">Zach Wills<\/a> in Development.<\/p>\n<p>In this talk we\u2019ll go over how to deal with legacy projects and their (usually) poorly documented or confusing codebases. We\u2019ll also talk about steps you can take to prevent your current project from becoming somebody\u2019s future headache.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Saturday, April 16 9:00 am &#8211; User Getting Started with WordPress Presented by Sheila Oliver in User. WordPress powers more than 22% of the web \u2013 50,000 new WordPress websites are added daily. Few companies have impacted digital marketing like &hellip; <a href=\"https:\/\/jacksonville.wordcamp.org\/2016\/allsessions\/\">Continue reading <span class=\"assistive-text\">All Session Descriptions<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10497771,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-1388","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P6uG2V-mo","_links":{"self":[{"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/pages\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/10497771"}],"replies":[{"embeddable":true,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=1388"}],"version-history":[{"count":21,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/pages\/1388\/revisions"}],"predecessor-version":[{"id":1673,"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/pages\/1388\/revisions\/1673"}],"wp:attachment":[{"href":"https:\/\/jacksonville.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}